ITIL® Product (Version 5)

You will learn:

• understand the key concepts of digital products and services
• explain the scope, purpose, benefits, and challenges of the ITIL Product and Service Lifecycle Model
• describe how organizational value chain activities support the ITIL Product and Service Lifecycle
• apply the purpose, scope, steps, roles, outputs, CSFs, metrics, and practical recommendations for each lifecycle activity
• explain how management practices enable and support lifecycle activities
• apply human-centred design principles, effective acquisition approaches, and operational practices
• explain how operating models, value streams, and organizational structures contribute to successful digital product management
• understand how AI, automation, and complementary frameworks (PRINCE2, DevOps) support and enhance digital product and service management.

• Product Manager
• Digital Product Manager
• Product Owner
• Head of Product Development
• Enterprise Architect
• Solutions Architect
• IT Delivery Manager
• Service Delivery Manager
• IT Operations Manager
• Portfolio Manager
• Chief Digital Officer

• Module 1: Digital products and services
• Module 2: Discover
• Module 3: Design
• Module 4: Acquire
• Module 5: Build
• Module 6: Transition
• Module 7: Operate
• Module 8: Deliver
• Module 9: Support
• Module 10: Lifecycle Management
• Module 11: ITIL and other frameworks

The course candidate must hold the “ITIL®4 Foundation” or “ITIL®5 Foundation” certificate. The certificate must be shown before taking the course.

Note: The certification test cannot be taken without prior participation in this accredited course.

The traditional separation between product and service silos has become increasingly difficult to sustain in fast-moving digital environments. ITIL (Version 5) recognizes the integrated nature of the product and service lifecycle by focusing on:

• End-to-end lifecycle visibility from discovery to support
• Integration of product and service management practices
• Optimization of value streams and flow
• Clear prioritization in environments of competing stakeholder demands

• The course is led by trainers with ITIL® Master certification, but also by experienced consultants with many projects of adoption and adaptation of ITIL® best practice in the environment of various organizations. Therefore, you will learn real practical experience on the course.
• OMNICOM team is part of the prestigious PeopleCert ITIL Development Group and co-authors of selected ITIL practices.
• The course contains several practical exercises that help the understanding of individual principles.
• We include innovative teaching methods in the courses, which allow a better understanding of the course content and increase the chance of successfully passing the certification exam.
• We are constantly improving the level of courses and lecturers – participation in professional associations such as itSMF and running the most extensive professional portal in the field of best practice allows us to keep improving.

The PeopleCert certification exam for obtaining the internationally valid ITIL® Product certificate is included in the course price and takes place online at the date booked with PeopleCert.

The exam is in online form and consists of choosing the correct answers from the given options.

The exam consists of 40 questions, while at least 28 questions (70%) must be answered correctly for successful completion.

The exam is of the “open book” type.

Candidates should use the ‘ITIL Car Rental Scenario’ which gives background information that the questions apply to.

The length of the exam is 113 minutes (90 minutes for English native speakers).

The validity of the ITIL® Product certificate is 3 years.

Note: The certification test cannot be taken without prior participation in this accredited course.