ITIL® 5 Product

ITIL® 5 Product: From Services to Product Thinking and a Unified Lifecycle

Digitalization is changing the rules of the game. Today, organizations create digital services built on digital products—and these must deliver value quickly, consistently, and in a constantly evolving environment.
This is exactly the reality addressed by the new ITIL® 5 module: ITIL® Product.

Why ITIL Product?

The traditional distinction between “product” and “service” is no longer relevant. Modern digital solutions are a combination of both—and are managed as end-to-end value streams.

ITIL® Product introduces an approach that:

  • connects product and service thinking,
  • focuses on customer value and business outcomes,
  • covers the entire lifecycle—from idea to support and continuous improvement.

In other words, it’s no longer just about “running a service,” but about managing a digital product throughout its entire lifecycle to ensure and maximize customer value.

What You Will Learn

The ITIL® Product course helps you understand and apply a modern approach to managing digital products:

  • how to design and develop digital products and services,
  • how to connect the value chain, value streams, and lifecycle,
  • how to manage a product across phases: Discover → Design → Build → Operate → Support,
  • how to leverage AI, automation, and DevOps in product management,
  • how to ensure that products truly deliver value to customers.

The focus is on practical understanding—not just theory.

Key Shift: Product Thinking

ITIL® 5 brings a fundamental shift:

  • from a service-centric to a product-centric approach,
  • from processes to value streams and outcomes,
  • from siloed departments to connected teams and lifecycle management.

The result? Better collaboration, faster value delivery, and greater organizational adaptability.
If you are asking, “How can we deliver value faster and more effectively?”—ITIL Product is exactly what you need.

ITIL Product in the Context of ITIL 5

ITIL® 5 reflects today’s reality:

  • an AI-native environment,
  • pressure for speed and innovation,
  • strong alignment between IT and business.

ITIL Product is one of the key modules within the ITIL Managing Professional stream, designed to develop the capability to manage digital products end-to-end.

OMNICOM Approach: More Than Just Training

At OMNICOM, we go beyond theory. Our ITIL Product training includes a practical workshop where participants:

  • work through real-life scenarios,
  • apply the lifecycle to their own environment,
  • connect ITIL with real-world practice (tools, processes, organization).

The result? Not just a certification—but truly applicable know-how.
If you want to move your ITSM towards a modern, product-driven approach, ITIL® Product is the logical next step.

If you want to connect IT, business, and customer experience into one functional whole, this is the direction worth taking.

Learn more about the course here: ITIL® Product (Version 5) – OMNICOM