AI Fundamentals — A Practical Course for Everyone

OMNICOM’s latest training – Foundations of Generative Artificial Intelligence – delivers a practical, clear, and up-to-date overview of what AI can do today and how to use it at work. You’ll gain clarity on which chatbot or tool to use and when (ChatGPT, Claude, Gemini/Perplexity, Copilot, image/video/audio tools…), how to ask, and how to set up meta-prompting so your outputs are consistent and reliable.

What will you take away?

  • An overview of the most widely used AI chatbots and assistants—strengths, weaknesses, and when to choose which.
  • A brief evolution and technical foundations of AI.
  • A map of AI use cases:
    • Text & analysis (summaries, emails, documents, spreadsheets),
    • Images & graphics (concepts, visuals, variants),
    • Audio & voice (voice-over, podcast snippets),
    • Code & automation (scripts, generation, refactoring).
  • Meta-prompting in practice—a simple framework for writing requests so that AI delivers structured, high-quality results.
  • Where to ask and why—choosing the right tool for the job (chatbot vs. specialised text/image/audio/code generators).
  • Safe and responsible use—risks (bias, hallucinations, copyrights), how to set boundaries, and basic compliance (including the EU AI Act at the “what I need to know as a user” level).

Who is it for?

  • Managers and specialists who want to quickly get an overview and start using AI without trial-and-error.
  • Teams that need to standardise their approach (prompt templates, quality rules, safe operations).
  • Everyday users—anyone asking: “How do I ask? Where do I ask? How do I put this into practice?”

Register for one of our public dates or request an in-house course tailored to your team.

We’ll organise the in-house course at a time that suits you.

Discover the world of AI—simply, clearly, and practically.