Why OMNICOM is Leading the Way with ITIL® 5
Empowering Your Digital Journey:
Why OMNICOM is Leading the Way with ITIL® 5
At OMNICOM, we’ve always believed that technology should empower people. As the digital landscape undergoes its most significant transformation yet, we are excited to share that the world’s most trusted framework for digital management is evolving. ITIL® 5 has arrived, and it marks a pivotal shift from simply “operating” technology to truly collaborating with it
ITIL® (Version 5) has arrived, setting a new paradigm for digital product and service management in an AI-driven world.
From Efficiency to Human-Centricity: The Industry 5.0 Shift
For years, the industry focused on “Industry 4.0″—prioritizing automation, efficiency, and raw productivity. While those remain important, the world is moving toward Industry 5.0. This new era is defined by:
- Human-centricity: Shifting from humans operating technology to humans collaborating with it.
- Sustainability and Resilience: Moving beyond just profit to balance people, the planet, and long-term organizational health.
- Adaptability: Embracing complexity rather than just trying to standardize it.
ITIL 5 is built for this new world, moving beyond traditional IT service management into a holistic framework for digital product and service management.
What’s New? A Unified Digital Lifecycle
One of the most exciting aspects of ITIL 5 is how it breaks down silos. Instead of managing products and services in isolation—which often leads to “value leakage”—ITIL 5 brings them together into one cohesive model that covers everything from discovery and design to acquisition, transition, and support.
The framework is now organized into four core focus areas:
- ITIL Strategy: Creating adaptive and responsible digital directions.
- ITIL Product: Envisioning and delivering solutions that meet real stakeholder needs.
- ITIL Service: Optimizing operations to support constant value creation.
- ITIL Experience: Deeply understanding the journey of both the service provider and the consumer.
ITIL 5 is the first “AI-native” framework, specifically designed to help organizations manage digital products and services in an AI-driven world.
Real Benefits for Your Organization
The transition to ITIL 5 isn’t just an update; it’s a strategic advantage. Organizations adopting this modern framework benefit from:
- Faster Value Creation: By connecting strategy directly with delivery, you can respond to market changes with unprecedented speed.
- Experience as a Competitive Edge: The new ITIL Experience focus helps you design services that users truly value, turning perception into a measurable business impact.
- Safe AI Integration: Balance the innovative adoption of emerging technologies like AI with effective governance to avoid “unacceptable risk”.
- Resilience: Building an operating model that is both stable and flexible enough to thrive in complex environments.
OMNICOM – Your Ideal Partner for Digital Transition
At OMNICOM, we haven’t been waiting for a manual to tell us how to be modern. We have already adopted many of these principles—focusing on value streams, agile collaboration, and measurable business outcomes. We welcome ITIL 5 because it finally provides a global language for the sophisticated, digital-first methods we use to serve our clients every day.
Our Training Commitment
To ensure our clients and partners stay at the forefront of this evolution, we are proactively upgrading our entire training portfolio. As the ITIL 5 rollout progresses, our courses will reflect these new pathways—covering Strategy, Product, Service, Experience, and Transformation. Whether you are carrying forward your ITIL v3 strengths or expanding your ITIL 4 knowledge, we have the pathway to future-proof your career and your business.
The future of digital management is here, and it is more human, sustainable, and value-driven than ever before. Join us at Omnicom as we embrace ITIL 5 to build better digital experiences together.